lawrence
Increasing the recognizability of LAWRENCE as a melting pot for different cultures and cultural exchange was the main objective when developing a new corporate design. The new appearance is characterized by a clear design language focussing on one core element – the shape of the pentagon. The pentagon is also central for the launch of the corresponding product line hummusna for which a packing was created.
The redesign of the brands identity includes logo design, packaging and the development of a brand guide where all rules are laid down.
© katharina krauskopf – kkrauskopf@aol.com – impressum
