easy peasy – einfach gut essen
The IDG (ger. Institut für Digitale Gesundheit) is supporting the "Nationale Reduktions- und Innovationsstrategie für Zucker, Fette und Salz in Fertigprodukten" of the German government. The main objective of the communication strategy "easy peasy – einfach. gut. essen.", is to support kids, parents and educators in providing a valid toolkit, that promotes a conscious and healthy approach to nutrition. Cheerful, and motivating is the mood of the campaign. Bold but also simple and clear in it's visual language and core message. Magazines for both our target groups were created as well as a poster and digital campaign containing an app for kids.
The project comprises analysis and research as a basis for the development of a brand strategy, including corporate design, editorial and web design, infographics, logo and text for the different means of communication which are reflected in a comprehensive communication concept.
© katharina krauskopf – kkrauskopf@aol.com – impressum
